A Gentleman NEVER dry cleans

When it comes to fragrance it's important to follow a really simple rule: LESS is MORE.

When you apply fragrance with too much vigor it gives the impression you're trying to cover up something far more sinister. To some 'dry cleaning' appears to mean not going near water for a while and compensating heavily by dousing their body in Jean Paul Gaultier (the most common culprit) for weeks on end.

A fragrance is a deeply personal choice and the decision to subscribe to a particular scent should be based on how it smells rather than dictated by what's in fashion. The latter being the most common decision maker whilst leaning over the counter at Boots on a Saturday afternoon.

Take a break from Boots and have a look at Taylors, Trumpers and Floris; all of which are wonderful shopping experiences which offer a plethora of high street alternatives at around the same price points. Additionally, you won't smell like every other guy on the block.

The best advice to give is Less is More (and leave the dry cleaning to the specialists).

You're not a Potato

The rain reminded me.

 A Gentleman wears a Coat, a Potato wears a Jacket.

Pierre Cardin; so BAD it's GOOD

Sometimes a brand is so bad it's good. Pierre Cardin is one of those brands. It's iconic in an ironic way.

Born on the 7^th of July 1922 Mr. Cardin was the first ever designer to introduce a licensing system; in short he was the first ever designer to sell his name.

He was the original enfant terrible of the fashion world, he used to work at Dior (but left after police questioned him about 'leaked designs'), Jean Paul Gaultier cut his teeth at the fashion house. Its a brand bursting at the rafters with unknown facts and incredible stories.

Why oh why doesn't somebody come along and treat it to a re-vamp?

Stockists right now include Debenhams, Sports Direct and TK Maxx... grab it while you can; I'm certain somebody will come along shortly and treat it with the respect it deserves. Halston and Lanvin were in the fashion wilderness for years; look at them now.

For 70's porn star styling go for one of the belts which are widely available on ebay.

A Gentleman respects iconic/ironic design.

Like Viagra for your collar

Why is it that every single man in the world owns a shirt but only about 1% own a pair of these?

Collar stiffeners (or collar stays) ensure the collar stays flush to the collar bone creating a smarter, slicker silhouette.

No question Don Draper has a few sets of these.

A floppy collar is not a good look. Smarten up.

Men carry cash

What kind of man does’nt carry cash? Do you know how cheap you look standing at the bar paying for your drinks using a debit card? You’re not 12. Men carry cash and they use a clip

Incontinent rent boy

Where to start? Firstly to be honest I just don’t get it. Is it like women showing a bit of cleavage to court male attention? Are these guys showing a bit of ‘crack’ to solicit approaches from young men? Are times so tough they simply cannot afford a belt?

The look came from the ghetto in LA where poor families would pass down their brothers jeans; big bro was older and bigger hence the jeans would simply not fit and hang low. Not sure families resort to ‘handing down’ big bros jeans in the ghetto of the home counties where the look seems to prevail.

You just look like low-end rent boys advertising your goods for sale, or too poor to buy jeans that fit. Neither a desirable look duth make.

Oh yeah, one last thing; it also looks like you’re wearing a nappy. “Hey I’m a poor incontinent gangster rent boy, come get some”